Ben Dugas

Product Manager @GreenShield

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2025 — Present

Product Manager @GreenShield

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Toronto, ON, CA

In my role as a Product Manager at GreenShield, I am responsible for delivering impactful solutions that enhance the capabilities of the GreenShield+ platform. My focus is on the digital therapy and EAP services, where I use a data-driven approach to optimize the user experience, drive growth, and launch new products from ideation through to implementation.

EDUCATION

2003 — 2007

University of Guelph

B.A, English, Philosophy

SKILLS

BloggingWordpressOnline PublishingBooksDigital StrategyJiraContent ManagementEpub ConversionEpubContent DevelopmentEbook ProductionDigital MediaPublishingSocial MediaRoadmap DevelopmentInformation ArchitectureEbooksCopy EditingProofreadingQuality AssuranceUser ExperienceContent StrategyProject ManagementTechnical WritingVendor Relations

ABOUT BEN DUGAS

My journey into product leadership began not in code, but in media and storytelling. This foundation unexpectedly shaped my approach to building products: fostering a deep appreciation for compelling content and a relentless focus on the user\'s story.I found my calling early as employee #35 at Shortcovers, a spirited ebook startup with audacious global ambitions. From those foundational days, I was instrumental in its evolution: spinning off from its parent company (Indigo), rebranding as Kobo, launching its first e-reader, navigating multiple funding rounds, and ultimately, its acquisition by Rakuten.My 15+ years at Kobo are a testament to my commitment and ability to thrive in dynamic environments. I\'ve had the privilege of taking products from 0-1, building scalable systems, and driving B2C and B2B growth across e-commerce, digital content, and consumer platforms. My approach is rooted in data-driven product development, A/B testing, and seamless cross-functional collaboration, consistently increasing user engagement, retention, and partner adoption. I\'m passionate about aligning technology with customer experience to deliver measurable impact, transforming a nascent startup into a profitable global brand.Always curious about the next frontier, I\'m currently deepening my understanding of Artificial Intelligence and Machine learning through ongoing education and daily experimentation. I\'m excited to leverage these evolving capabilities to build the next generation of impactful products.

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Ben Dugas — Product Manager at GreenShield in Toronto, ON, CA | Unifers