Ben Douglas

About Ben Douglas

It shows my age much more than I would prefer, but if I had to choose one phrase which defines me professionally, I have to hearken back to my childhood hero Hannibal Smith from the A-Team because I truly DO love it when a plan comes together. Digital marketing today is unlike any marketing of any generation past. While audience remains, FINDING your audience and presenting them with a meaningful message is becoming a greater and greater challenge. All plans require a planner, and that role-planning and executing effective digital marketing strategies which address a business\' audience is by far my favorite one. Will you find audience in search? Is digital display where your branding message will resonate? How do mobile, social and local factor into your audience set? Finding the answers to these questions and building an effective strategy to address them is really what gets me up in the morning. Building plans is fun, but measuring the success of those plans through meaningful Key Performance Indicators is my goal. Until a program is \"better\", it\'s not effective in my opinion and any plan that is not effective is not complete. If you also have a passion for digital marketing, enjoy finding audience and presenting them with a compelling message, I\'d love to connect with you. If you\'d like to know how to make your digital marketing \"better\", I would love to connect and would enjoy the opportunity to help you build a plan that ultimately \"comes together\". Specialties: Search Marketing, Web Analytics, Digital Media Strategy, Digital Media Planning, Content Marketing, Social Media Marketing,

Experience

1. Chief Measurer

   Measurable Impact

   Apr 2014 — Present · Kansas City, MO, US

   In today\'s ever changing digital marketing arena, measurement of the efficacy of a digital marketing program is one of the most important and difficult tasks of the engagement. Above all, Measurable Impact seeks to measure, analyze and report on campaign success for medium and small businesses in a manner which leads to actionable insights being surfaced each reporting period. My role is to provide the means for that analysis and insight.

Education

• Lincoln University (MO)

  Bachelors of Science

  1992 — 1996

• North Kansas City High School

  Diploma

  1988 — 1992

Skills

• Google Adwords
• Integrated Marketing
• Website Development
• Marketing
• Search
• Email Marketing
• Market Planning
• Digital Strategy
• Content Strategy
• Media Buying
• Analytics
• E-Commerce
• Ppc
• Media Planning
• Digital Media
• Online Marketing
• Web Development
• Pay Per Click (Ppc)
• Mobile Marketing
• Web Analytics
• Lead Generation
• Google Analytics
• Search Advertising
• SEO
• Organic Search
• Search Engine Optimization (SEO)
• Digital Marketing
• Keyword Research
• Direct Marketing
• Sem
• B2b Marketing
• Social Media Marketing
• Link Building
• Omniture
• A/B Testing
• Facebook
• Customer Acquisition
• Web Marketing
• Interactive Marketing
• Search Engine Marketing (Sem)