Laura B.
Senior Music & Entertainment Executive
- Role
- Gm VP Opps & Artist Development at SAG-AFTRA
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Laura B.
An accomplished and strategic leader with a 25-year track record of success within the…
Experience
Gm VP Opps & Artist Development
Mar 2024 — Present · US
Lead day-to-day operations and artist development strategy at Wyatt Road Records, overseeing all aspects of label operations and creative execution.Liaise with key internal and external stakeholders to ensure alignment, secure high-value marketing opportunities, and drive campaign success.Collaborate closely with distribution partner Firebird to develop and implement comprehensive release strategies,marketing campaigns, audience development, social media, brand partnerships, DSP marketing, and paid advertising.Design and execute strategic budgets, radio promotion, media relations, digital marketing, sync licensing, and all creative output—including artwork, photography, and music videos.Drive artist development initiatives and oversee the launch and growth of artist campaigns across multiple platforms. Create and implement radio, marketing, digital, and sales plans to promote new media and maximize exposure.
Education
University of Cincinnati
Bachelor of Arts - BA
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