Ben Bytheway

About Ben Bytheway

Commercially astute, forward thinking and entrepreneurial senior marketing professional, with extensive and global experience in marketing management and leading profit / revenue enhancement strategies across a diverse range of industries. Demonstrated accomplishments in planning and delivering high impact and aggressive product, brand and marketing strategies geared towards: creating demand for new products / services, brand expansion, increased market share and market awareness. Comprehensive understanding of all aspects of marketing products and services, as well as specialist expertise with respect to digital innovation, customer experience design, large scale website development, project management and corporate communications. 15+ years marketing experience within the property sector.

Experience

1. Marketing Director, Usa

   Goodman

   Sep 2014 — Present · Orange County, CA, US

   Goodman is a global integrated property company that owns, develops and manages industrial property and real estate globally. It operates across 26 cities in 14 countries and with assets under management of circa USD $50 billion, it is the largest listed industrial property group in Australia and one of the largest globally. National responsibilities include:+ Define the appropriate marketing strategy for the region\'s maturity/size.+ Develop and manage the corporate marketing budget and property budgets.+ Develop and execute the annual marketing plan and the strategies, tactics and resources necessary to achieve commercial goals.+ Measure and demonstrate ROI on marketing campaigns and initiatives.+ Oversee marketing communications including branding, public relations, advertising, trade shows, seminars, special events, analyst management, website strategy and content design.+ Develop and manage production of all collateral and communication materials to support fund marketing.+ Brand management with responsibility to deliver large scale, national signage installations consistent with international standards.+ Manage internal marketing team performance, strategic partner agencies and external supplier relationships.

Education

• Macquarie University

  Bachelor of Commerce - Marketing & Organisational Psychology

  2004 — 2008

Skills

• Strategy
• Management
• Sem
• Press Releases
• Sales
• Google Analytics
• Social Media
• Online Marketing
• Business Development
• Digital Marketing
• Networking
• Social Media Marketing
• Brand Development
• Organization
• Media Relations
• SEO
• Business Analysis
• Public Speaking
• Product Development
• Indesign
• Proposal Writing
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Copywriting
• Market Research