Benan Tezel
Senior Vice President, Audience Strategy
- Role
- Senior Vice President, Audience Strategy at Publicis Groupe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Benan Tezel
Marketing, analytics and advertising experience for more than 10 years across international FMCG, D2C, retail and finance brands. Embraced a business-oriented, data-driven approach combining data science with strategy. Passionate about creative use of data strategy to identify business-oriented, actionable audience insights that will drive growth.Enjoy developing cross-functional training programs that enable and prioritize holistic work streams across teams, partners.
Experience
Senior Vice President, Audience Strategy
Oct 2025 — Present · NY, US
SVP Audience Strategy, Verizon
Education
New York University
Graduate, Integrated Marketing- Marketing Analytics and Brand Strategy
2011 — 2013
Sabanci University
Bachelor's degree, Industrial Engineering & Operations Management
2005 — 2009
Skills
- Fast-Moving Consumer Goods (Fmcg)
- Analytics
- Business Planning
- Marketing Strategy
- Marketing Management
- Market Analysis
- Advertising
- Fmcg
- Google Analytics
- Media Planning
- Segmentation
- Web Analytics
- Integrated Marketing
- Marketing Communications
- Digital Marketing
- Marketing
- Market Research
- Competitive Analysis
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