Ben Alves
Experienced leader building and scaling Growth Marketing and PLG strategies across the entire funnel from Awareness through Retention
- Role
- Director, Growth & Web Marketing at PagerDuty
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ben Alves
Dynamic growth marketing leader with a proven track record driving demand, retention, and scalable customer acquisition for leading tech companies. Skilled in aligning cross-functional teams, leveraging data-driven insights, and executing innovative strategies across the entire digital funnel. Passionate about building teams, mentoring future leaders, and delivering connected customer journeys that fuel sustainable business growth. Focused on product-led growth, AI-driven optimization, and impactful acquisition initiatives.Specialties- Digital Product Management - Growth Strategy, Planning, and Execution- Growth Marketing- User Acquisition & Retention- Leadership & Team Building- Cross-Functional Collaboration- AI Prototyping (Lovable, Bolt, MagicPatterns, Figma Make, V0)- Organic Growth (SEO, GEO, LLMs)- Experimentation & A/B Testing- Data-Driven Decision Making- Digital Analytics & Optimization- Positioning & Branding- UX/UI & User Journey Design- Funnel & CRO Optimization- Market & Competitive Analysis- B2B SaaS Growth
Experience
Director, Growth & Web Marketing
Jan 2022 — Present
Leads the growth, web, and SEO/GEO teams to drive PLG‑style acquisition, activation, and engagement across web and AI‑driven discovery channels. Owns the end‑to‑end growth strategy and web experience, partnering with product, marketing, sales, and analytics to optimize the funnel, scale experimentation, and turn AI visibility and LLM share of voice into core levers for self‑serve and pipeline growth.
Education
California State University, Chico
B.S., Business Administration
University of San Francisco School of Management
Master of Business Administration (M.B.A.), Strategy, Analytics, and Product Management
Skills
- Consulting
- Market Research
- Business Process
- Competitive Analysis
- Market Intelligence
- Project Management
- Data Analysis
- Segmentation
- Analytics
- Business Strategy
- Management
- Team Building
- Process Improvement
- Analysis
- Procore
- Training
- Forecasting
- Product Marketing
- Go-to-Market Strategy
- Business Analysis
- Leadership
- Program Management
- Crm
- Business Development
- Tactical Sales Planning
- Business Intelligence
- Product Strategy
- Saas
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Business Modeling
- Team Management
- Product Management
- Marketing
- Strategic Partnerships
- Strategy
- Market Analysis
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