Ben Alquist

AVP, Strategic Communications · Gesa Credit Union | Co-Founder, NeoLaunch · Where traditional finance meets what’s next.

Role
AVP of Strategic Communications at Gesa Credit Union
Location
Kennewick, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ben Alquist

Leading strategic communications at a $6.5B financial institution while directing corporate communications and enterprise strategy for a global venture incubator. Transforming complex narratives into measurable business impact through data-driven communication strategies.Impact & Accomplishments: Leading communications strategy for $600M acquisition, maintaining stakeholder trust through critical transition Built and scaled communications division, achieving 34% increased engagement across 940+ workforce Oversaw corporate reputation strategy, generating 465M annual impressions and $138M in paid/earned/organic PR value Direct strategic assessment of 90+ ventures, establishing 22 key partnerships, with upside zero to $4.2m revenue in 9 monthsFormer State Trooper turned Strategic Communications Leader, bringing tested crisis management and stakeholder engagement expertise to complex organizational challenges.Currently:Senior Communications Leader @Gesa Credit UnionDirector of Strategic Communications @NeoLaunchFocus Areas: Strategic Communications • Executive Communications • Corporate Strategy • Organizational Development • Crisis Management • Stakeholder Relations

Experience

  1. AVP of Strategic Communications

    Gesa Credit Union

    May 2023 — Present · Richland, WA, US

    Serving as communications advisor to the Executive Leadership Team and Board of Directors at a $6.5B financial institution with members — architecting strategy, protecting brand, and driving measurable enterprise value across PR, internal communications, executive thought leadership, and multimedia content. Led full-scope M&A communications for Gesa\'s acquisition of Security State Bank — personally directing executive stakeholder engagement, regulatory correspondence, change management, and member-facing transition infrastructure across impacted members Advises Executive Leadership and Board of Directors on communications strategy, crisis response, reputation management, and public affairs — including government relations and legislative advocacy in a regulated financial services environment Built strategic communications from a zero-person function to a four-person business unit generating 1.05B+ annual impressions and $80.6M in PR value Achieved 38% share of voice in pilot market vs. 18% for nearest competitor; internal communications engagement running 56% above goal with an 8.23/10 workforce satisfaction rating Drove workforce turnover reduction from 23% to 14% through internal communications strategy — connecting communications investment directly to measurable business outcomes Leads enterprise content strategy anchored by a 4:1 content multiplication model — producing 59 pieces annually at 8.26% video engagement (2-3x industry benchmark) with 56% average retention past the halfway point Manages consolidated P&L across multiple business units while integrating AI and emerging technology to multiply team capabilities and sustain enterprise-scale output with a four-person team

Education

  • National University

    Master of Arts - MA , Strategic Communications

  • University of Washington

    Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

    2015 — 2017

Skills

  • Perseverant
  • Corporate Trust
  • Goal-Oriented Individual with Strong Leadership Capabilities
  • Consistency
  • Reliable
  • Management
  • Staff Development
  • Relationship Management
  • People Skills
  • Physical Modeling
  • Outdoor Recreation
  • Time Management
  • Strategy
  • Sales
  • Leadership
  • Customer Satisfaction
  • Positive Personality
  • Staff Retention
  • Personal Training
  • Microsoft Excel
  • Strategic Partnerships
  • Customer Service

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Ben Alquist — AVP of Strategic Communications at Gesa Credit Union in Kennewick, WA, US | Unifers