Ben H.
Ecommerce, Marketing & Advertising Leader
- Role
- Director of Growth at Love In Faith
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Ben H.
Innovative marketing professional focused on measuring results to drive strategic insights, new perspective and big picture vision. I do this with the goal of producing revenue driving strategies, campaigns and brand awareness through the intelligent use of digital, social and traditional marketing tactics. I have collaborated with and managed B2C and B2B teams in the following business areas:AI Workflows | AI Strategy | Content Strategy (Ads, Email/SMS, Site, Landing Page, Creator Programs)| Project Management | Brand Identity | Strategic Planning | Content Management | Website Strategy & Optimization | Consumer Segmentation | SEM | SEO | Email Campaigns | Mergers & Acquisitions | Product Development | Innovation | CMS | CRM | Market Research | Sales Leadership | Lead Nurturing | Product Branding
Experience
Director of Growth
Jul 2023 — Present · Denver, CO, US
Build and execute AI workflows for creative development across paid advertising, email, sms, website and landing pages.• Provide structure and framework for testing and scaling Ads, Creative, Email, SMS, Site CRO, Landing pages and more. I focus my teams on the key business drivers for each channel.• Utilize AI (Artificial Intelligence) to enhance the output of my teams, allowing for faster testing, higher output and better iteration across acquisition, Lifecycle and retention.• Developed and executed Acquisition and Lifecycle & Retention DTC growth strategies for Love in Faith and God’s Love Overcomes brands.• Managed cross-functional teams to drive revenue growth and customer engagement.• Implemented data-driven decision-making processes to optimize marketing campaigns and increase customer acquisition.
Education
University of Nevada, Reno
Bachelor of Science (BS), Marketing
Skills
- C++
- SEO
- Campaign Management
- Search Engine Optimization (SEO)
- Google Analytics
- Ppc
- Public Relations
- Marketing
- Microsoft Office
- Sales
- SEO Copywriting
- Online Marketing
- Excel
- Copywriting
- Print Management
- Brand Development
- Google Adwords Certified
- Strategy
- Content Management
- Digital Marketing
- Product Marketing
- Content Strategy
- Market Research
- Editing
- Web Project Management
- Event Management
- Google Adwords
- Advertising
- Website Copy
- Marketing Communications
- Dreamweaver
- Trade Shows
- Email Marketing
- Keyword Research
- Web Analytics
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