Ben Yoon
Digital Marketing Analyst @CommScope
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WORK HISTORY
Digital Marketing Analyst @CommScope
Owned eCommerce/Amazon growth strategy and revenue performance for networking portfolio• Directed $1M+ annual media investment across Sponsored Ads, DSP, and off-platform traffic, Best Buy, Walmart advertising• Conducted extensive research and analysis to develop comprehensive digital marketing strategies that resulted in a ROI per $ increase by 400%, while reducing spends.• Built performance forecasting models to align media spend with revenue and margin targets• Partnered with Sales and Finance to influence pricing, inventory planning, and promotional strategy• Led agency partnerships overseeing Amazon DSP, Google, Youtube and omnichannel retail media execution• Implemented structured strategy for ROAS, TACOS, CVR, and contribution margin
ABOUT BEN YOON
Strategic eCommerce strategiest with 10+ years driving multi-million-dollar marketplace growth across Amazon, and omnichannel retail ecosystems. Proven record of scaling revenue through full-funnel retail media strategy, data-driven investment modeling, and cross-functional leadership. Amazon account management Amazon Advertising – Sponsored Ads, Promotional activities & Marketing packages Limited hands on: Ads for Google, Meta, Reddit Limited hands on: Shopify, Bestbuy, Walmart, Target, eBay management & ads Build relationship and execute 3rd party publishers Comfortable with Microsoft Office, Google Workspace Lead cross-functional alignment across marketing, sales, operations, and finance Extensive experience in managing external agencies & Omni-channel account managers
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