Ben Whiston
Senior Global Marketing Manager @Kantar
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WORK HISTORY
Senior Global Marketing Manager @Kantar
Implementing global thought leadership campaigns from conception to successful completion. Examples of my recent campaigns: Media Reactions and Kantar Creative Effectiveness Awards Ensuring all marketing activity delivers ROI and drives leads and conversion by continuously measuring and enhancing Senior stakeholder management including global C-suite and regional marketing leads Coordinating a team across PR, events, social media, internal comms and design to ensure projects exceed objectives and individuals perform to their full potential Creating and executing marketing plans for global product launches Creation of engaging sales enablement and support content across Kantar insights division Managing partner marketing relationships and planning and executing joint marketing initiatives Proactively listening to local sales and client service teams to ensure they have the marketing materials required to start and maintain profitable client conversations and relationships Understanding client mindsets and the business challenges they face to ensure all our marketing and comms acknowledges and addresses their pain points.
EDUCATION
Newcastle University
Innovation, Creativity and Enterprise Management MSc, Business, Management, Marketing, and Related Support Services
ABOUT BEN WHISTON
I’m a Senior Product Marketing Manager with 10+ years’ experience translating complex…
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