Ben Wang

About Ben Wang

I am a highly experienced marketeer in crucial global marketplaces such as Los Angeles, Tokyo, and Paris, and have the resources to engage with brands in the sneaker/streetwear and automotive omni-channel space. My experience launching the Brain Dead brand, and relaunching the Droors brand has lead to my past role as the Global Director of Lifestyle Marketing & Special Projects at DC Shoes. I was an integral part of the Global Management Team, leading the charge of the DC Shoes brand refresh - with a focus on growing the brand consideration and validation through partnerships with brands such as FTP, ROKIT, and BUSCEMI. At the same time, I was also managing external agencies and media partners such as High Snobiety and Complex to amplify DC’s awareness and position in the ever-growing sneaker/streetwear market.For the past two year I have been working as a marketing consultant in the motorsports space with brands such as Function & Form, Art of Attack, and Sleepers Speed Shop, while still continuing to work with DC Shoes on special projects and brand activations. While consulting with these brands, it allowed me to work with multiple teams on different levels, creating meaningful experiences and helping build brand equity. My experience working with short deadlines and limited budgets has taught me how to really utilize my resources and problem solving on the fly.

Experience

1. Senior Manager - Culture Marketing

   adidas

   May 2023 — Present · Los Angeles, CA, US