Ben Walsh

WORK HISTORY

EDUCATION

SKILLS

ABOUT BEN WALSH

A strategic marketing leader with significant experience in consumer electronics and technology for brands including TP-Link, Samsung, HTC, Intel and Vodafone. Passionate about data, technology, and creativity, I craft audience-focused marketing strategies that drive brand and business growth.Currently heading up TP-Link UK & I\'s marketing team across B2C, B2B and ISP divisions for brands including: Tapo Smarthome, Deco Mesh WiFi, Omada Business Networking (SME), Aginet (ISP).With experience both agency and client side, a passion for innovative growth strategies, and a collaborative leadership style, I drive tech brands\' growth objectives through effective data driven marketing, media, creativity and increasingly AI.Previously, as Managing Partner at Ayzenberg EMEA, a global influencer and digital marketing agency, I led multi-market teams overseeing Influencer strategy, planning, budgeting, and performance reporting. Clients included Intel, Microsoft, Amazon, and game publishers. Our insight and data led approach to Influencer Marketing delivered over 1 billion branded video views on platforms including YouTube, TikTok, LinkedIn, Instagram Twitch for our clients in 12 months. As HTC\'s Head of European Marketing, I managed cross-functional marketing teams across 35+ countries. A key member of the regional leadership team I drove annual GTM planning and product launches alongside business leads from product, sales and finance. I was responsible for driving alignment between business priorities and the quarterly marketing planning process. I led 60x global product launches across EMEA, synchronising ATL and BTL efforts spanning Social, Display, VOD, Search, TV, Cinema, OOH, Press, Radio, In-Store, Events, PR and CRM. I also launched HTC\'s DTC ecommerce proposition, earned nominations for UK & I \'Market of the Year\',\'Best Individual Contribution\', and industry awards for \'Best Integrated Launch Campaign\'(Media Week) and \'Best Sponsorship\' for my UEFA Champions League football sponsorship - a 30+ market, multi-channel marketing plan including retail partner activation.My expertise spans full-funnel performance content marketing, utilizing digital growth techniques across social, content, influencer activation, paid social, SEO, digital PR and website optimization. Plus brand, messaging and proposition development and creative production.