Ben Foster

About Ben Foster

I\'m a data-first B2B marketing leader with a proven and progressive track record of…

Experience

1. Senior Director of Marketing

   Medline

   Jun 2018 — Present · Chicago, IL, US

   Reporting to the CMO, manage a department focusing on performance marketing, demand generation, digital advertising (social, search, and programmatic), brand strategy, SEO, analytics, market research, social media, and email• Achieved high multiple ROI on campaigns aimed at upselling and converting customers to more profitable product categories• Implemented AI initiatives that enhanced audience segmentation and predictive targeting, driving creative efficiency• Created internal media department which reduced advertising costs and also increasing performance through streamlined media buying processes• Shortened time to close new business deals by for physician’s offices, ambulatory surgery centers, urgent care centers, nursing homes, and home health segments through account-based marketing campaigns• Increased brand equity, awareness, and perception at key hospital and acute care buying groups by developing and executing targeted brand campaigns• Implemented Marketo marketing automation software that increased conversion and customer acquisition rates through better email automation and segmentation• Managed data analytics and market research that quantified performance, informed brand strategy, built ideal customer profiles, and identified new markets and solutions

Education

• Miami University

  BS

• The University of Chicago Booth School of Business

  MBA