Ben Turney
Senior Director, Brand Marketing Strategy @ Nike | Planning | Integrated Marketing
- Role
- Senior Director, Brand Marketing Strategy and Planning - Jordan Brand at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ben Turney
As Senior Director of Brand Marketing Strategy and Planning at Nike\'s Jordan Brand, I lead demand creation strategies and oversee multi-brand digital, retail, and media plans that align with brand and business objectives. My work emphasizes strategic planning and scaled frameworks to drive impactful marketing initiatives. With more than seven years at Nike in leadership roles, I have contributed to consumer marketing for global football and basketball, spearheaded product marketing for the Nike App, and managed innovative digital experiences. My mission is to deliver data-driven strategies that enhance user acquisition, retention, and brand engagement through collaboration and innovation.
Experience
Senior Director, Brand Marketing Strategy and Planning - Jordan Brand
Sep 2025 — Present · Portland, OR, US
Leads demand creation strategy and planning for Jordan Brand. Oversees multi-brand digital, retail, and media plans that achieve brand and business outcomes.
Education
University of Oregon Lundquist College of Business
Master of Business Administration (MBA)
Trinity University
BS, Business Adminstration
Georgetown University
International Strategic Management
Skills
- Analytics
- Financial Modeling
- Management
- Project Management
- Strategy
- Data Analysis
- Operating Models
- Operations Management
- Leadership
- Business Process Improvement
- Financial Analysis
- Strategic Planning
- Corporate Finance
- Finance Transformation
- Risk Management
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