Ben Taylor
Global Director | Marketing Leader | Growth Strategist
- Role
- Director of Global Marketing at Entrust
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Ben Taylor
Global B2B marketing leader, experienced in driving revenue, pipeline growth, and customer impact across complex multi-segment enterprises. As a Global Director within Growth Marketing, lead go-to-market, named account, and channel marketing initiatives, as well as customer programs across regions and segments representing +$1B in total value. Manage and mentor a global team of full-stack marketers across the Americas, EMEA, and APAC, and partner closely with senior leaders across product, sales, and the enterprise to align marketing priorities with business goals.Specialties: Strategic MarketingProduct Marketing Customer Marketing Account Based MarketingStrategic Planning Staff Development Cross Functional Leadership Pricing Strategy Competitive Analysis Go-to-Market Planning Channel Marketing Demand Generation Market Research Product Life Cycle Management
Experience
Director of Global Marketing
May 2022 — Present · Minneapolis, MN, US
Lead a global team of full stack marketers, dedicated to developing / driving enterprise, named account and channel partner marketing plans across AMER, EMEA and APAC regions. Responsible for building / translating overarching plans into successful acquisition and cross-sell campaigns. • Responsible for developing global and regional plans, strategies, and tactics vs. targets. • Manage, mentor, hire and coach an international team of seasoned marketers. • Lead global account based marketing go-to-market strategy and activation.• Manage +$2M global budget in coordination with campaign, strategic and tactical efforts• Identify, engage and implement internal / 3rd party Martech to scale efforts. • Achieved 124% vs. FY25 marketing attributed targets / 34% YoY attribution growth. • Build / deploy revenue driving pilots, e.g. executive engagement program.
Education
University of St. Thomas
Master of Business Administration - MBA
University of Minnesota
Bachelor's degree, Communication Studies
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