Benjamin Shuey
Marketing Executive | AI & Digital Campaign Leader | $200M+ Revenue Impact | Brand & Growth Strategist | Commerce & Digital Strategies
- Role
- Director, Marketing & Communications at GoWest Credit Union Association
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Benjamin Shuey
I’m a strategic, data-driven marketing leader with 10+ years of experience driving brand…
Experience
Director, Marketing & Communications
GoWest Credit Union Association
May 2022 — Present · Seattle, WA, US
As Director of Marketing, I set the strategic vision and lead all multi-channel marketing, brand transformation, and data-driven growth initiatives for three GoWest entities. I partner with the C-suite and cross-functional leaders to align go-to-market (GTM) strategies with organizational goals, ensuring measurable revenue growth, market expansion, and executive-level member engagement.KEY ACHIEVEMENTS- Brand & Digital Transformation: Championed the post-merger GoWest brand launch and the integration of three websites, ensuring consistent brand identity, seamless user experiences, and a double-digit YoY increase in executive-level member engagement- Strategic Revenue Growth: Architected and led integrated GTM campaigns that increased market penetration, improved retention rates, and accelerated revenue growth across key business units- C-Suite Partnership & Insights: Built a robust analytics and reporting framework that delivers actionable insights to executive leadership, driving data-backed decision-making and measurable improvements in marketing performance- Cross-Functional Leadership: Directed alignment across Product, Creative, and Communications teams, fostering a unified approach to brand storytelling and member engagement- Innovation & AI-Driven Marketing: Introduced AI-powered personalization, automation, and segmentation to marketing operations, increasing campaign effectiveness, conversions, and ROI.
Education
Saint Martin's University
Bachelor of Business Administration (BBA)
Skills
- Communication
- Leadership
- Marketing
- Social Media
- Groupwise
- Individualization
- Time Management
- Public Speaking
- Social Networking
- Event Planning
- Advertising
- Editing
- Retail
- Microsoft Office
- Teamwork
- Research
- Critical Thinking
- Customer Service
- Community Outreach
- Powerpoint
- Microsoft Word
- Microsoft Excel
- Event Management
- Social Media Marketing
- Data Entry
- Writing
- Fundraising
- Sales
- Team Building
- Online Marketing
- Online Advertising
- Social Media Advertising
- Marketing Strategy
- Email Marketing
- Team Leadership
- Microsoft Outlook
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