Ben Sailer
- Role
- Director of Inbound Marketing (Wordpress Com) at Automattic
- Location
- Fargo, ND, US
- LinkedIn followers
- 500 followers
About Ben Sailer
Ben Sailer is a skilled writer and marketer with deep expertise in content strategy…
Experience
Director of Inbound Marketing (Wordpress Com)
Jan 2022 — Present
Managing small inbound marketing team to grow customer base for WordPress.com. • Identifying SEO opportunities and collaborating with technical teams to implement improvements across WordPress.com. • Directing content strategy for brand and non-branded search. • Hiring and directing pool of world-class freelance content writers. • Increased organic search traffic on the Go WordPress.com blog by 60% year over year. • Documented data-backed strategy to reduce SEO customer acquisition cost by 74% by 2024.
Education
Minnesota State Moorhead
Bachelor of Science, Mass Communications (Emphasis in Public Relations and Print Journalism), Minor in Political Science
2004 — 2010
Skills
- Publishing
- Blogging
- Graphic Design
- Social Media
- Wordpress
- Photography
- Editing
- Digital Photography
- Indesign
- Press Releases
- SEO
- Copywriting
- Video Editing
- Copy Editing
- Layout
- Social Networking
- Web Content Writing
- Writing
- Public Relations
- Photoshop
- Adobe Creative Suite
- Email Marketing
- Web Content
- Html
- Mac
- Feature Articles
- SEO Copywriting
- Content Management
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