Ben Rosenbaum

Director Business Development (Loyalty & Partnerships) @IHG Hotels & Resorts

Atlanta, GA, US
EMAILS
b••••••••@ihg.com
MOBILE NUMBERS
+16•••••••22

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WORK HISTORY

Nov 2020 — Present

Director Business Development (Loyalty & Partnerships) @IHG Hotels & Resorts

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Atlanta, GA, US

Lead Enterprise Partnership Development team in support of IHG Masterbrand and Loyalty Strategies; representing all parts of the enterprise to develop a holistic partnership roadmap. Includes strategy, new partnership evaluation, internal socialization, negotiation, and eventual transition to steady state management.Additional strategic support for SVP, Global Loyalty & Partnerships and Leadership Team. Providing thought leadership, planning oversight, execution support, senior executive level communication materials (i.e, EC+1, EC and Board) and strategic analyses to support the development and execution of the Global Loyalty and Partnerships transformation plan (focus on highest value initiatives).

EDUCATION

2006 — 2010

University of Massachusetts Amherst

Bachelor of Science (BS), Sports Management

SKILLS

MarketingSponsorshipOn-Site ExecutionManagement of Creative TeamsProject FinancePersonnel ManagementSocial MediaSports MarketingTimeline DevelopmentSocial Media MarketingTour RoutingMarketing ActivationSponsorship ActivationEvent ManagementThird Party Vendor ManagementIntegrated MarketingMarketing Budget ManagementProject ManagementMarketing StrategyAdvertisingBudget ProcessSponsorship SalesBrand DevelopmentBrand Developement

ABOUT BEN ROSENBAUM

Business Development professional with 10 years\' experience in partnership strategy, evaluation, negotiation, and activation. Deep experience in hospitality, loyalty, and sports/entertainment industries.

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