Ben Ridley
Creative Director @JKR
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WORK HISTORY
Creative Director @JKR
NY, US
EDUCATION
University of Leeds
Bachelor's degree, Graphic & Communication Design
ABOUT BEN RIDLEY
A brand is a promise. A promise delivered consistently over time. I use design to help brands define, refine, or amplify their promise. Turning it into a powerful, own-able narrative or engaging moment, that resonates across time, culture, and category.Whether it’s a pivot, reinvention, scale-up, or cultural moment, I bring discipline, creativity, and commercial clarity to every step of the journey. An approach fuses strategic and commercial logic with creative magic. I look to amplify a timeless brand promise through timely bold \'big ideas\' that are brought to life in visual, voice, sonic, product, pack and culture.Looking for a brands uniquely distinctive hook, strategic past, present and future, I use design to turn products, into brands that move people, shift perception, unlock new business value. From heritage brands looking to reignite relevance, to emerging players ready to become the next big thing, I love to make any promise impossible to doubt. I\'m not just a graphic designer, I\'m a strategic and creative specialist with a visual hammer ready to change the game.
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