Ben Reeves

About Ben Reeves

Global Sports industry award winning leader. Integrated Brand marketing, Strategic Planning and sports marketing expert with over 20 years in the industry. Previous experience includes FMCG, Sporting Goods and On line Gambling: Nike, McDonald\'s, Red Bull, Heinz and the highly respected Leo Burnett adverting agency on McDonald\'s, Heinz and Kellog\'s.In house; Nike, Red Bull and strategist and story teller with highly developed skills and expertise across a wide array of areas such as integrated brand marketing, creative strategy, sponsorship strategy and evaluation, consumer segmentation, brand purpose strategy and marketing, portfolio management, talent management and analysis, public speaking, corporate strategy, creative, event planning and management, communications, audit & evaluation, contract negotiation, team management, financial management, rights policing and project implementation.Planned and Activated sponsorships internationally with the world\'s biggest and most powerful properties: FIFA World Cup, ICC Cricket World Cup, Olympic Games, European Tour Golf, UKA, The FA, US Soccer Federation, NWSL, The Scottish FA, The Premier League, FC Barcelona, Tottenham Hotspur FC, Arsenal FC, Manchester United FC, Sevilla FC, Aston Villa FC, Celtic, RFU, ECB, WNBA and NBAWorked with a range of the worlds top global brands, global icon athletes including Cristiano Ronaldo, Neymar Jr, Kylian Mbappe, Megan Rapinoe, Alex Morgan and Sam Kerr. Teams and organizations across the following major sports: Global Football, Track and Field, Running, NBA, WNBA, Rugby Union, Rugby league, Cricket, Golf, Snowboarding, BMX, Skate, and SurfingSpecialties: Integrated marketing and brand planning, purpose Marketing, Global sponsorship and partnerships, Marketing Campaign creation and activation, Contract negotiation, Team Management, ROI Evaluation, Event management and Creative Planning

Experience

1. Global Sports Marketing Director

   Nike

   Jan 2015 — Present

Education

• The University of Manchester

  2:1, Environmental Studies

  1998 — 2001

• University of Westminster

  Executive MBA, Marketing/Marketing Management, General

  2002 — 2003

Skills

• Marketing Research
• Sponsorship Sales
• Budgets
• Marketing
• Sponsorship
• Digital Media
• Event Management
• Digital Strategy
• Advertising
• Presenter
• Management
• Social Media Marketing
• Team Management
• Strategy
• Event Planning
• Multi-Channel Marketing
• Sports Industry
• Campaign Plans
• Sports
• Social Media
• Sports Marketing
• Return on Investment
• Integrated Marketing
• Cricket
• Rugby Union
• Leadership
• Strategic Planning
• Digital Marketing
• Relationship Marketing
• Public Relations
• Negotiation
• Organization
• Media Relations
• Problem Solving
• Portfolio Management
• Contract Negotiation
• Football
• Sponsorship Activation
• Brand Management
• Marketing Strategy