Ben Preston
Helping the world’s leading brands identify and solve consumer problems via insight, empathy and positive innovation.
- Role
- Global Head of Business Development at Brand Genetics
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ben Preston
We help some of the world’s leading brands with insight, innovation, positioning and strategy. Our DNA approach focuses on utilising behavioural science and empathy techniques to ground our thinking in consumer insight and help unlock new growth.$300m is the typical annual cost of the empathy deficit to brands as they struggle to understand and address consumer needs, we are trying to get that to 0!
Experience
Global Head of Business Development
Dec 2024 — Present · NY, US
Work which earned recognition on the BD10•••23 and 2024
Education
University of Bath
Bachelor of Business Administration (BBA), Business Administration and Management,
HEC Montréal
Bachelor of Business Administration - BBA
Skills
- Business Development
- Customer Service
- Time Management
- Management
- Marketing Communications
- Marketing
- Sales
- Marketing Strategy
- Teamwork
- Leadership
- Social Media Marketing
- Barter
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