Ben Plain
Head of Ecommerce @Virgin Media O2
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WORK HISTORY
Head of Ecommerce @Virgin Media O2
EDUCATION
CIM | The Chartered Institute of Marketing
Professional Certificate in Marketing Level 4
The London School of Economics and Political Science (LSE)
Certificate, MBA Essentials
Vrije Universiteit Brussel
Summer School , EU Policy Making
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing Level 6: Strategic Marketing Module
University of Reading
Geography and Economics
Vrije Universiteit Brussel
Postgraduate Certificate in European Policy Making
TEFL
Teaching English as a Foreign Language
SKILLS
ABOUT BEN PLAIN
An experienced Head of Ecommerce with a strong record of driving digital growth, elevating online customer experiences, and leading high‑performing teams that operate effectively in demanding, ambiguous and matrix orientated environments. I specialise in turning data into action - using insight, experimentation and strategic thinking to unlock commercial value and continuous improvement across the end‑to‑end digital customer journey.My approach blends ecommerce strategy, digital trading excellence, and a deep understanding of UX & CRO to deliver measurable performance outcomes. Highly analytical and commercially focused, I pair big‑picture thinking with hands‑on optimisation to accelerate conversion, improve customer journeys, and scale innovation and initiatives.As a people‑first leader, I’m known for building empowered, motivated teams - creating cultures where curiosity, accountability and collaboration thrive. I communicate clearly, lead with empathy, and enjoy bringing others on the journey to deliver shared success.Core Competencies:Ecommerce Strategy & Operations | Digital Trading | CRO (Conversion Rate Optimisation)| UX & Customer Journey Optimisation | Digital Marketing | Performance Marketing & SEO | Data & Analytics | Product Merchandising | A/B Testing & Experimentation | Stakeholder Management | Cross‑Functional Leadership | Team Development & Coaching | Storytelling & Communication | Continuous ImprovementLeadership inspiration: Ted Lasso – lead with heart, empower people, and create an environment where everyone can win together.
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