Ben Phillips

Campaign Delivery Manager @Virgin Media O2

Implement direct marketing campaigns across multiple channels, including email, direct mail, SMS, MMS and outbound dialling, for a leading broadband and mobile provider. Collaborate with Marketing, Digital, Commercial, IT, Data Marketing, and Campaign Operation teams to meet campaign requirements and project timelines. Deliver face-to-face training sessions and maintained detailed documentation for team members. Perform quality control checks to ensure campaign alignment with stakeholder briefs. Analyse campaign data to inform and shape future marketing strategies.• Lead migration of marketing campaigns from Adobe Campaign to Braze by managing transition process and ensuring seamless integration with new platform. Additionally, upskilling colleagues on Braze providing face-to-face training. • Delivering proactive re-contracting campaign with a collaborative approach with commercial to see increased revenue of 5% against the control group.• Reduced an average time to complete for a campaign from 6 to 4.5 days utilising the Lean Six Sigma methodology• My work has been recognised in the Growth and Contribution recognition scheme.