Ben Moehlenhoff
Performance Solutions Lead @Pinterest
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WORK HISTORY
Performance Solutions Lead @Pinterest
Hamburg, DE
Consulting Germany\'s largest retail advertisers on performance and full-funnel campaign strategy on Pinterest.My work covers:Strategic campaign consulting, setup guidance, and ongoing optimisationBuilding learning agendas and running education programmes for enterprise clientsDriving adoption of Pinterest\'s performance ad products (including P+ and EQS)Providing structured feedback to Pinterest\'s product teams based on client needs and market realitiesSupporting sales teams with thought leadership, frameworks, and client-facing materialsClients include some of Germany\'s leading retail brands across fashion, home, and lifestyle.
EDUCATION
Fachhochschule Wedel
Bachelor of Science (B.Sc.), Betriebswirtschaftslehre, Marketing
ABOUT BEN MOEHLENHOFF
15+ years in digital advertising, working at the interface of platform strategy, client consulting, and partner education.I currently work as Performance Solutions Lead at Pinterest in Germany, where I consult some of the country\'s largest retail advertisers — including Zalando, Amazon, and Otto Group — on performance and full-funnel campaign strategy. This covers everything from campaign setup and optimisation to building learning agendas, driving product adoption, and working directly with Pinterest\'s product teams to shape ad solutions based on real market needs.Before Pinterest, I spent a decade at Meta as Head of Media Agencies DACH, leading partnerships with all Big6 agency networks — OMG, IPG, Publicis, WPP, Dentsu, and Havas — as well as Germany\'s largest independents. I built the Agency Champions program and focused on driving revenue growth and solution adoption through scaled education and strategic engagement at all levels.My experience spans both the client and agency side, which gives me a practical understanding of how decisions are made across the ecosystem — and where platforms can genuinely add value.Areas of focus:Enterprise client consulting & full-funnel strategyPerformance campaign optimisation & learning agendasAgency partnership & platform educationJoint Business Planning & revenue developmentProduct feedback & market-driven developmentStakeholder management across client, agency, and platform
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