Ben McCarthy

About Ben McCarthy

I’m the Principal of The Visual Voice Studio, a Brooklyn creative studio focused on retail store design, visual merchandising strategy, and immersive marketing. I build spaces people want to walk into, stay in, and post about.I have 10+ years of designing stores and shaping retail environments. I have led teams, managed big budgets, and helped brands grow while keeping design front and center.My Experience:Casper, Director of Store Experience- Led store experience team and built a customer first team- Designed and launched new concept stores, shop-in-shops- Directed wholesale moments that strengthened the brand.Anthropologie, Sr. Visual Merchandising Manager - Home & Beauty - Shaped and directed global visual direction for Home and Beauty- Managed the visual go-to-market process for wholesale expansion- Opened more than 85 stores across North America and Europe. My work centers on spaces that feel alive and puts the customer first.Let’s do cool sh!t together.

Experience

1. Managing Director

   The Visual Voice Studio

   Aug 2024 — Present

   Established a design studio focused on retail store design, visual merchandising strategies, andimmersive marketing experiences across food, fashion, and home.• Leads art direction, strategy, and production for brand partners.• Produces renderings, pitch decks, and 3D visuals to help guide clients’ decision making.• Sets creative expectations and provides clear feedback and guidance to brand partners.• Builds trade show and 3D environments that increase engagement, awareness, and brand love.• Manages end to end project execution, including design direction, sourcing, budgets, and installationplans.

Education

• Grove City College

  Bachelor of Arts - BA, Communication, General