Ben Louis
Head of Sales @Sky
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WORK HISTORY
Head of Sales @Sky
Sky Media is the advertising arm of Sky, the UK\'s biggest pay TV Broadcaster & Producer. It offers Brands many different ways of connecting with consumers, covering more traditional AV ads and sponsorships, right across to digital, advertiser funded content, product placement and partnerships – all on an ever-increasing array of offline and online platforms, encompassing new, innovative technologies.Head of Sales is a senior, external and internal facing role, covering commercial and strategic areas. There is a need to understand and be involved with all aspects of the business, but with particular responsibilities for delivering and maximising multi-platform Advertising Sales revenues. The requirement is to help devise the long term strategic direction of Sky Media, lead and develop the Sales process and to construct profitable long term relationships with Agencies and Advertisers. As well as this cross-platform role, I also head up VoD Sales for Sky Media.
EDUCATION
University of Kent
BA Hons 2:1, Economics & Economic History,
SKILLS
ABOUT BEN LOUIS
I have substantial experience of working in the media industry and have accumulated a wide variety of skills across the disciplines of TV, VoD, Sponsorship, Digital, Content, Partnerships etc, reflecting how the industry has developed in recent years and the commercial realities of what is now required. Core negotiating and trading skills were established before diversifying towards planning and strategic areas and on to account handling key clients directly. As well as this cross-platform role across agencies, I have particular responsibility for VoD Sales across Sky.I understand intimately what different elements can contribute to the overall communications mix and how best to harness and utilise each to optimum effect right across the marketing spectrum in order to build brands and deliver results. This has led to recent high profile, ground breaking partnerships and recognition via industry awards and has been based around excellent relationships and contacts at all levels. My management style is generally inclusive, approachable and collaborative yet flexible enough to adapt to individual circumstances and personalities.I am commercially very aware and revenue focussed and so am happy with the harder measures of business success eg financial targets, as well as those measures that are softer.These attributes, together with the focus, energy and drive to go after hard results means that I am an effective operator who constantly delivers.
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