Ben Laws

About Ben Laws

Ben Laws has extensive experience spanning strategic planning, reputation management and brand building. He currently is the North American Lead of Strategy for the Corporate and Tech practices of Weber Shandwick.Prior to that, he helped Edelman develop its Business Marketing into a fast-growing and profitable unit that generated award-winning work. He also helped Edelman launch Revere as a premier enterprise tech agency and held leadership positions on major global accounts and has worked stints in Edelman\'s New York, Silicon Valley and Seattle offices.Work Highlights:B2B integrated marketing and communications that build brand and generate demand: • Shell plc: Led efforts for Shell Emerging Energy Solutions, Shell Renewables & Energy Solutions and Shell Aviation to position decarbonization offerings in the market, reshape brand understanding, and generate business pipeline for those divisions. This work centers on rich thought leadership deployed via fully integrated comms and marketing channels.• Mitsubishi Aircraft Corporation: Led the fully integrated marketing and comms effort to launch the Mitsubishi SpaceJet program: strategy, narrative and messaging, product brand development, earned media, owned content, advertising and digital marketing, analytics and experiential marketing.Complex transformations for Fortune 500 orgs:• Supported ITT, eBay and JDS Uniphase during the spin-off of significant business units as new, publicly traded entities.• Helped HP articulate and amplify Meg Whitman’s turnaround strategy. Developed a signature program based on original research into emerging technology trends. • Counseled several organizations on evolving their communications functions and practices during combination or demerger.Building teams with culture at the center, driving growth and quality as outcomes• Founding member of Edelman Business Marketing, running the unit\'s top account by revenue for two years, contributing to four consecutive years of double-digit unit growth and recruiting new employees to grow the team from 3 to 40+ people within four years. • Joined Edelman-owned agency Revere as employee #3, established an enterprise tech-focused corporate unit, won net-new clients and helped to build the team to 20+ within three years.• Built a fully-integrated team of 37 people, spanning 6 geographies and 8 practices/specialties within Edelman to rebrand the Mitsubishi Regional Jet into the Mitsubishi SpaceJet and launch it into market via a global campaign.

Experience

1. North American Strategy Lead, Corporate Reputation and Technology

   Weber Shandwick

   Dec 2024 — Present · Seattle, WA, US

Education

• The University of North Carolina at Chapel Hill

  Bachelor's degree

• The University of North Carolina at Chapel Hill

  BA

  1999 — 2003

Skills

• Speech Writing
• Public Affairs
• Message Development
• Strategic Communications
• Government
• Community Outreach
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Reputation Management
• Crisis Communications
• Corporate Communications