Ben Lavi

Co-founder & CEO @Rgg Play

As Co-Founder & CEO of RGG Token, I’m leading the development of a decentralized ecosystem that empowers gamers, content creators, and communities through tokenized engagement, open-world gameplay, and a new model for digital advertising.RGG is built around 3 pillars: An open-world game where content creators are the heroes — players compete to gather resources, reach objectives, and unlock exclusive rewards A crypto token (RGG) with infinite airdrops, exclusive content access, and real-world utility for holders and businesses A decentralized ad system where brands can pay players directly, and users are rewarded for participating in campaigns they believe inWhat I lead:🧠 Architected the token economy, utility layers, and airdrop mechanics Overseeing technical direction — from smart contract design to ecosystem security Driving partnerships with creators, Web3 projects, and early community leaders Collaborating on brand, lore, and gameplay vision to make RGG more than just another token — it’s a movement