Ben Kinkaid
Marketing Manager, Uk & Europe @Aquent
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WORK HISTORY
Marketing Manager, Uk & Europe @Aquent
Lead brand and marketing strategy across four European markets, owning awareness, engagement, and revenue initiatives across five sub-brands- Act as the EU voice in Aquent’s global brand unification project — collaborating with the CMO, ECD, and regional MDs to consolidate five brands into one cohesive consultancy offer- Directed creative strategy for multilingual campaigns and reports, securing global buy-in for a region-first localisation approach now adopted company-wide- Launched Aquent’s first automated email nurture journeys in the UK and France, aligning messaging across regions and driving stronger lead engagement- Piloted and now lead a cross-continental third-party integration to automate outreach between Marketing and Sales — coordinating with C-suite and cross-functional teams in EU and NA to fast-track delivery- Developed Aquent Europe\'s first sales enablement strategy, aligning regional MDs and overhauling lead processes to improve conversion and marketing adoption
EDUCATION
General Assembly
Visual Design
Chislehurst and Sidcup Grammar School
GCSE
Cornell University
Brand Management
The Manchester Metropolitan University
Bachelor of Arts - BA, English and Creative Writing
Petroc Official
A Level, Art History, English Literature, Journalism
SKILLS
ABOUT BEN KINKAID
Hi, I’m Ben — a creative-led brand strategist with a copywriter’s brain and a marketer’s eye for results. I currently head up European marketing at Aquent, where I wrangle five brands across four markets and somehow make it all feel cohesive. From B2B/B2C campaigns and automated journeys to tone of voice and brand storytelling, I’m all about crafting stuff that connects with people and performs.Over the past few years I’ve stepped more firmly into brand ownership: shaping positioning, evolving creative identity, and making sure local markets feel heard while keeping global strategy tight. Alongside the creative, I’ve championed complex automation sequences that drive qualified lead generation, organised events and partnerships, and used insight to lead on activity that actually moves the needle.I cut my teeth in copy, grew into strategy, and now live somewhere happily in the middle—where ideas meet impact. Whether it\'s launching new content platforms, collaborating on brand architecture, or building a better automated experience, I get stuck into the details without losing sight of the big picture.Also: amateur illustrator, enthusiastic side-project tinkerer, and occasional over-writer. You can find my creative experiments over at kinkaidcreative.co.uk.
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