Ben Jinkins

About Ben Jinkins

I’m a Creative Director and Content Strategist who helps brands turn ideas into clear, performance-driven creative systems.Over the past decade, I’ve led creative direction across ecommerce, CPG, and digital marketing, partnering with founders, CMOs, and marketing teams to shape messaging, campaigns, and visual systems that drive engagement, revenue, and brand growth.My work sits at the intersection of strategy and execution. I focus on clarity, outcomes, and scalability, using data, testing insights, and modern tools including AI-assisted workflows to accelerate ideation, production, and iteration without sacrificing quality.Currently, I run Neato Creative while also partnering with select brands in embedded and fractional Creative Director roles.Always open to conversations around creative leadership, content strategy, and building work that actually performs.

Experience

1. Founder

   Neato Creative

   Nov 2019 — Present · Austin, TX, US

   Founder & Creative Director at Neato Creative.I partner with CPG and ecommerce brands to lead creative direction across brand development, content strategy, and performance-driven creative. My work spans go-to-market strategy, PDPs, funnels, paid media, and Amazon listings, with a consistent focus on clarity, conversion, and scalability.Creative produced under this model has delivered an average 3.75x ROAS across client campaigns.

Education

• The Art Institute of Austin

  Bachelor of Arts (B.A.), Graphic Design

  2010 — 2013

• Austin Live Music Academy

  Music Business & Marketing, Sound Engineering

  2009 — 2010