Ben Hewitt
Head of Sales and Marketing @Metis
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WORK HISTORY
Head of Sales and Marketing @Metis
Lincoln, GB
Develop and execute end-to-end sales strategies for RF detection and counter-UAS (cUAS) systems, driving a year-over-year revenue increase.Develop a cross-functional team of sales, marketing, and technical specialists to position Metis’ RF & cUAS portfolio in defence, critical-infrastructure, and government markets.Build and manage strategic partner and distributor networks across EMEA and APAC to expand channel reach and accelerate deal closure cycles.Design and roll out targeted marketing campaigns (digital, events, white papers, webinars) that generate qualified RF/cUAS leads and nurture them through the funnel.Own full-funnel demand generation metrics (pipeline value, MQL→SQL conversion, win rate) and optimise based on data-driven insights.Collaborate with R&D and product teams to refine RF sensor specifications, address customer feedback, and launch next-gen cUAS monitoring solutions.Represent Metis Aerospace at industry conferences, trade shows, and government briefings to showcase RF detection demos and counter-drone capabilities.Develop P&L forecasts, budgeting, and quarterly business reviews to ensure alignment with corporate growth targets.
EDUCATION
RAFC Cranwell
Foundation degree
ABOUT BEN HEWITT
Passionate about driving global revenue and market leadership in the aerospace defence space, I serve as Head of Sales & Marketing at Metis Aerospace where “Security starts with Metis.” With over a decade of experience in RF detection and counter-UAS solutions, I lead a high-performing team to deliver cutting-edge systems that safeguard critical infrastructure, government assets, and civilian populations around the world.In this role, I develop and execute comprehensive go-to-market strategies across all regions, forge strategic partner alliances on every continent, and design demand-generation campaigns that consistently exceed pipeline and conversion targets. By collaborating closely with R&D, product, and customer-success teams, I ensure our next-generation RF sensor and counter-drone offerings not only meet but anticipate emerging threats. Whether presenting live demos at international defence expos or briefing senior stakeholders, my focus remains on translating complex technical capabilities into clear business value.Driven by the conviction that a proactive, data-driven approach to sales and marketing is the best defence, I’m always exploring new ways to expand our global footprint. If you’re interested in learning how RF detection and counter-UAS technologies can fortify your security posture, or exploring worldwide partnership opportunities, let’s connect.
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