Ben Fullon

WORK HISTORY

EDUCATION

SKILLS

ABOUT BEN FULLON

Audience Development leader with 14 years experience growing audiences across digital and social platforms for NBC, Mashable, and Buzzfeed. Managing paid budgets of $7MM+ and content for websites with 40MM unique views monthly. Leadership- Understanding business goals and how to implement cohesive strategies that achieve those business goals- Collaborate cross-functionally across editorial, product, design, and data science teams to set top level company-wide strategy for audience acquisition- Build, scale, and lead teams as large as 7 members as a Director, recruiting and nurturing careers, leading to growth and promotion of team members to senior rolesAudience Development- Lead cross functional audience acquisition projects in order to drive growth across business KPIs- Build out comprehensive platform strategies that will lead to growth- Collaborate with editorial, production, and content creation teams to drive strategies for written, newsletter, audio, and video contentStrategic Analysis- Provide analytics and data insights to executive leadership teams to inform audience acquisition and growth strategy- Analyze both 1st and 3rd party data, building executive reports, identifying trends and growth opportunities- Partner with internal stakeholders to define business KPIs at multiple brands