Ben Friedland
Executive Director @ KeHE Distributors | Brands that connect. Teams that deliver.
- Role
- Executive Director, Kehe Exclusive Brands at KeHE Distributors
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Ben Friedland
As Executive Director of KeHE Distributors’ Exclusive Brands division, I lead a talented team bringing our portfolio of owned CPG brands and bulk foods offerings to market. With more than 29 years of experience across the natural foods retail and outdoor recreation industries, I’m passionate about creating products that meet the evolving needs of health-conscious consumers.My core strengths include brand development, consumer insights, packaging design, customer relationship management, and disruptive creative strategy. I have a proven track record of driving multi-million-dollar sales and profit growth while developing high-performing teams. I’m also an active public speaker, panelist, and educator, sharing insights with both industry peers and the broader community.Visit my website:
Experience
Executive Director, Kehe Exclusive Brands
Nov 2025 — Present · Boulder, CO, US
Tapped by senior leadership to step back into this leadership role and enable the next phase of KeHE’s Exclusive Brands growth. Full P&L responsibility for business unit driving top-line sales revenue in excess of 9-figures. Leader of 17-person team charged with the development, sales and distribution of KeHE\'s exclusive brands products comprised of three primary CPG brands and bulk foods portfolio totaling more than 500 natural product SKUs. Lead all functions of the business including product procurement, packaging design, distribution, sales and marketing. Architect of divisional strategy, culture and people development.
Education
Fort Lewis College
Bachelor's degree, Business Administration and Management, General
1992 — 1998
Fort Lewis College
Tourism and Resort Management
1993 — 1998
Skills
- Creative Direction
- Retail Marketing
- Strategic Planning
- Public Relations
- Media Relations
- Customer Insight
- Strategic Communications
- Crm
- Marketing
- Event Planning
- Sponsorship
- Advertising
- Leadership
- Brand Management
- Strategy
- Marketing Communications
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