Ben Field
Director - Customer Understanding and Analytics
- Role
- Category & Insights Manager at Niagara Bottling
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ben Field
Data-Driven Digital Marketer, Consumer Insights and CRM professional with experience in Retail, CPG, Finance and Healthcare industries. Expertise in a variety of quantitative communications and media strategies focused on building customer loyalty, gained through agency experience in Digital, Social, Direct Marketing and Market Research. Demonstrated track record of leadership, strategic thinking, problem-solving, collaboration and creativity. Strong business acumen, relationship-building skills and sense of accountability,Specialties: CRM, Database Marketing, Direct Response Analytics, Campaign Test Design, Measurement Planning, Acquisition and Retention Strategies, Web Analytics
Experience
Category & Insights Manager
Mar 2024 — Present · Diamond Bar, CA, US
Education
Brunel University of London
BSc
Skills
- Brand Loyalty
- Consumer Behaviour
- Segmentation
- Loyalty Marketing
- Direct Marketing
- Marketing Research
- Competitive Analysis
- Customer Analysis
- Direct Mail
- Shopper Marketing
- Loyalty Programs
- Database Marketing
- Marketing Strategy
- Market Research
- Customer Insight
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