Ben Crook
Vice President of Sales @Grundéns
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WORK HISTORY
Vice President of Sales @Grundéns
As the Vice President of Sales, I oversee all aspects of the company\'s global sales functions. I manage revenue and expenses associated with sales functions, such as sales commissions, marketing spends, and other costs that contribute to revenue generation. I lead a high-performing sales team and ensure that we meet or exceed our revenue targets while maintaining compliance with established standards. I work closely with other departments, including marketing, product development, and operations. I administer the development and execution of sales proposals, contracts, and pricing strategies. Key Contributions in this tenure include: • Established 3yr joint business plans with all top ten accounts. • Directed teams that grew dealer base from 325 accounts to over 1200 within five years. • Established distribution model leading toward revenue growth over last five years of 33% CAGR. • Propelled and sustained brand growth through establishment of five key regional epicenters for brand. • Enhanced productivity and performance of sales team by developing and implementing training programs. • Maximized selling through and door count expansion by deploying 360 GTM campaigns with national accounts. • Overhauled digital strategy in liaison with key online retailers; robust performance marketing campaign driving 4.8x ROAS. • Recreated Grundens Amazon strategy and enforced MAP price; increased profitability from 45% GM to 63% GM, as well as grew channel by CAGR of 60.88% over five-year period.
EDUCATION
University of Utah
University of Utah, Parks, Recreation and Tourism Studies
SKILLS
ABOUT BEN CROOK
In addition to my role as a Vice President of Sales, I have also excelled as a…
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