Benjamin Atria
Product Line Director - Green Chiles @ofi
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WORK HISTORY
Product Line Director - Green Chiles @ofi
Fresno, CA, US
As the strategic leader for the Green Chile and Jalapeño business category, I drive end-to-end business growth and profitability across retail, private label, co-manufacturing, house brands, food service, and industrial channels. My role centers on developing and executing category strategies that capture market share, accelerate revenue, and deliver sustainable profit growth.I am the Profit & Loss (P&L) owner for the category, accountable for all financial outcomes and investment decisions. I lead cross-functional teams—including sales, marketing, operations, and R&D—to launch innovative products, expand into new markets, and build strong partnerships with top U.S. brands and retailers.My experience includes:• Delivering double-digit growth in a highly competitive $328M market• Leading successful go-to-market strategies for both branded and private label products• Championing data-driven decision-making and operational excellence• Building and mentoring high-performing teams to achieve ambitious business objectivesI am passionate about leveraging market insights, consumer trends, and collaborative leadership to drive category leadership and create lasting value for both customers and the organization.
EDUCATION
Universidad Diego Portales
Ingeniero Comercial, Business Administration and Management, General
Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.), MBA
SKILLS
ABOUT BENJAMIN ATRIA
I am a product line director at OFI, a leading food company that is the leader in green chile and jalapeño products for retail, food service, and industrial markets. I have several years of experience in marketing, strategy, pricing, and portfolio management, with an MBA from Duke University.As the P&L owner of the green chile and jalapeño category, I lead the strategy development and execution for this high-potential business unit, working with cross-functional teams to deliver innovative and profitable solutions. I have successfully launched new products, optimized packaging, provided strategic pricing, supported customer presentations, and analyzed market performance data. I am passionate about creating value for customers, consumers, and stakeholders, and I enjoy collaborating with diverse and talented teams.
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