Belle Phanawat
Data-Driven Digital Strategy Leader | Natural Team Builder Delivering Omnichannel Growth & Performance Impact
- Role
- VP of Performance Strategy at Modco Media
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Belle Phanawat
A dynamic team leader with a passion for recognizing and nurturing talent while building strong client relationships. With experience managing a team of 7 direct reports and leading 65 strategists to support over 400 SMB and Enterprise clients, I thrive on spearheading RFPs & client strategy, implementing best practices, and driving team development. I’ve leveraged these skills to successfully launch a new business unit and grow revenue, leading to a company acquisition. My favorite projects involve gathering data through innovative testing plans across UX, content, creative, and new channels.I excel in fast-paced environments, where I leverage data-driven insights to craft compelling presentations that resonate with clients and drive results. My commitment to excellence and my ability to inspire my team are at the heart of my motivation.Skills: SEM (Paid Search and Shopping), Paid Social (Meta/Facebook/Instagram, Pinterest, TikTok), SEO, Organic Social, Display, YouTube, Google Analytics, SA360, Adobe Analytics/Omniture, Google Tag Manager, CRM/Email (Hubspot, Active Campaign, Constant Contact)
Experience
VP of Performance Strategy
Jan 2025 — Present
Education
Drexel University's LeBow College of Business
BSBA, Marketing, Communications: PR and Corporate Relations
Skills
- Marketing
- Client Presentation
- Google Adwords
- Competitive Analysis
- Marketing Communications
- SEO
- Adobe Photoshop
- Search Engine Marketing (Sem)
- Advertising
- Market Research
- Keyword Research
- Editing
- Event Management
- Ppc
- Marketing Strategy
- Pay Per Click (Ppc)
- Blogging
- Project Management
- Newsletters
- Press Releases
- Presentation Design
- Analytics
- Public Relations
- Omniture
- Google Analytics
- Photoshop
- Sem
- Powerpoint
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