Bella Santangelo
Brand Marketing at The Walt Disney Company
- Role
- Brand Marketing Coordinator at The Walt Disney Company
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Bella Santangelo
I\'m a marketing professional with a passion for storytelling, brand strategy, and creating meaningful consumer experiences. Currently at The Walt Disney Company, I support enterprise-wide brand marketing initiatives across beloved franchises including Mickey & Friends, Disney Princess, Frozen, Pixar, Stitch, Marvel, Star Wars, and National Geographic. My background also includes hands-on experience at NBCUniversal and SiriusXM, where I contributed to high-impact campaigns in global marketing and experiential activations. With a strong foundation in strategic planning and cross-functional collaboration, I love bringing creative ideas to life in ways that are thoughtful, impactful, and audience-driven.
Experience
Brand Marketing Coordinator
Oct 2024 — Present · Burbank, CA, US
Support Disney’s Corporate Brand Management team by developing strategies, initiatives, and campaigns to elevate and amplify brands such as Mickey & Friends, Disney Princess, Frozen, Pixar, Stitch, Marvel, Star Wars, and National Geographic on an enterprise-wide level- Assist in creating compelling marketing assets, including copywriting, visual content, and multimedia to effectively communicate brand messages and resonate with target audiences- Research industry trends, cultural moments, consumer behavior, and competitor activity to inform and inspire marketing programs and conceptualize ideas for key franchises- Support enterprise-wide CSR and brand reputation initiatives, partnering with organizations such as Make-A-Wish and contributing to efforts that honor and support veterans to help deepen overall affinity for our brands- Coordinate cross-functional brand marketing efforts across EMEA, LATAM, and APAC regions, managing key meetings, long-term planning, and leadership communications to ensure global alignment and execution
Education
The University of Alabama
Bachelor of Arts - BA, Public Relations & Business
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