Bella Oriella
Associate Creative Director, Art @ Wasserman | Experiential Design, Creative
- Role
- Associate Creative Director at THE·TEAM
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Bella Oriella
Hey! I\'m Bella. I’m a west coast creative, an avid concert goer, a snowboarder and proud Ikon pass holder, and that friend that\'s determined to make you a Formula 1 fan too. I have an affinity for the color orange and believe that creativity can be derived from anywhere.As an Associate Creative Director at Wasserman, I work with AT & T\'s experiential sponsorships across various verticals like music, sports, gaming, and film. With over eight years of agency experience, I have developed a strong portfolio of visualization and art direction skills (call me an Adobe Creative Suite savant between Adobe Photoshop, Adobe Illustrator, and Adobe InDesign), as well as a passion for creative problem solving, visual communication, and storytelling.I create engaging and innovative experiences that connect brands and consumers, while also delivering a creative strategy that ladders up to business goals. Some of the highlights of my recent work include designing AI-powered digital basketball courts for Men’s Final Four, developing the creative strategy and show direction for a pixel style AT & T Emerging Voices concert in Miami, and acting as the art lead responsible for the AT & T lounge at MLS All-Star. I enjoy working with a talented and collaborative team of creatives, producers, strategists, and account managers at Wasserman, and I am always eager to learn new skills and explore new challenges.
Experience
Associate Creative Director
Jan 2025 — Present · Los Angeles, CA, US
Built and executed events around Formula 1 races that celebrate the AT & T and Red Bull Racing partnershipCreated the UX and guided the AI worldbuilding of Connectopia at Intuit Dome, an 8-year install for the LA ClippersLed the creative teams for AT & T activations at both Men’s Final Four & Women’s Final Four for two years, ranging from Fan Fest footprints to music festival takeovers to designing AI-powered basketball gamesDecked out the AT & T Dunk Bus, connecting fans coast to coast with a dunk video op and celebration of the game, with a special stop at a larger AT & T Dunk District in LA for NBA All-Star 2026
Education
General Assembly
Certificate, Visual & Web Design
2015 — 2016
Alma Mater Studiorum – Università di Bologna
Communication Sciences, Communication, General
2013 — 2013
Tufts University
Bachelor of Arts (BA), Art History
2011 — 2015
The AD Club
Creative Concepts
2017 — 2017
Skills
- Graphic Design
- Photoshop
- Indesign
- Illustrator
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Listener
- Fast Learner
- Precise
- English Grammar
- Text Editing
- Image Manipulation
- Image Editing
- Digital Photography
- Friendliness
- Advertising
- Photography
- Layout
- Logo Design
- Adobe Creative Suite
- Posters
- Graphics
- Social Media
- Brand Development
- Flyers
- Microsoft Office
- Typography
- Web Design
- Art Direction
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.