Isabella Bella Lopez
Advertising Account Specialist at Spectrum Reach | SMU Alum
- Role
- Advertising Account Specialist at Spectrum Reach
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Isabella Bella Lopez
As a recent graduate from Southern Methodist University with a B.A. in Public Relations and Strategic Communication and minors in Advertising and Business, I’m passionate about the world of communications, digital media, and data-driven advertising. My experience at SMU shaped a strong foundation in brand strategy, media planning, and integrated communication, fueling my drive to help brands connect authentically with their audiences.I previously worked at Visualist, an AI-powered platform for creatives, where I served as a Social Media Intern and later a Social Media and Communications Freelancer through April 2025. In that role, I supported content strategy, brand messaging, and digital engagement across multiple platforms.I now serve as an Advertising Account Specialist at Spectrum Reach, where I support data-driven advertising solutions that help businesses reach audiences across TV, streaming, and digital. I’m excited to grow in this role, collaborate with dynamic teams, and contribute to impactful advertising initiatives. I\'m looking forward to what’s ahead and am always open to connecting with fellow advertising professionals.
Experience
Advertising Account Specialist
Dec 2025 — Present · Dallas, TX, US
Education
Southern Methodist University
Bachelor of Arts - BA, Public Relations and Strategic Communication
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