Bella Banbury
CEO & Co-founder @Emotive Brand
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WORK HISTORY
CEO & Co-founder @Emotive Brand
As co-founder and CEO, I’ve helped grow Emotive Brand into a strategic and creative partner for companies navigating growth, change, or reinvention. Our approach—rooted in Emotional Acceleration™—helps leaders connect strategy to feeling, align culture with ambition, and build the belief that powers transformation.My role centers on leading the business and cultivating our culture—ensuring our team is supported, our values are lived, and our work delivers both strategic clarity and emotional resonance. I work closely with my co-founder, Tracy Lloyd, to guide the agency’s continued evolution and impact.Together with our talented team, we’ve partnered with visionary leaders across industries—helping them articulate their purpose, ignite their brands, and connect with people in ways that are unforgettable and deeply human.
EDUCATION
The London School of Economics and Political Science (LSE)
Bachelor of Science (BSc), Environmental Science
SKILLS
ABOUT BELLA BANBURY
I believe the most enduring brands aren’t just built, they’re felt. As co-founder and CEO of Emotive Brand, I’ve spent the past 15+ years helping build a different kind of agency—one that doesn’t just deliver strategy and design, but drives transformation, helping businesses, brands, and cultures grow with purpose and emotional precision.Today, I focus on leading Emotive Brand as a business and a culture—with clarity, heart, and vision. I ensure our team has the foundation, support, and space to do work that moves people—work that drives belief, unlocks momentum, and inspires change. While I’m less involved in day-to-day client engagements, I’m deeply invested in how we show up as a team, how we evolve as an agency, and how we create an environment where bold thinking and emotional intelligence thrive.At Emotive Brand, we partner with visionary leaders and companies who are reshaping industries and reimagining what’s possible. Our belief is simple: emotion amplifies impact. By balancing the rational and the emotional, we help turn ideas into movements—and brands into forces that people believe in.My own path has spanned creative strategy, operations, client relationships, and agency leadership. What continues to drive me is the possibility of making business more human—of building a company, a team, and a body of work that leads with feeling and delivers with rigor.
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