Bella Leiker

About Bella Leiker

I currently work full time at CrossCountry Mortgage as the Social Media & Marketing Manager, where I’m helping kickstart and shape the company’s brand marketing and social media strategy across the Western New York region.In my role, I collaborate closely with loan officers to build personalized content plans, amplify their individual strengths, and translate their expertise into engaging, on-brand social media content. I focus on brand storytelling, content strategy, and digital engagement, bridging creativity with strategy to help professionals show up authentically online.I’m especially passionate about social media marketing, brand building, and creative strategy, with long-term interests in the fashion, beauty, and entertainment industries. I’m driven by the power of digital platforms to create meaningful connections between brands and consumers.Outside of work, I love travel and cultural exploration, which continually fuels my creativity and perspective. I’m excited to keep growing, learning, and making an impact through thoughtful, innovative marketing.

Experience

1. Social Media Marketing Specialist

   CrossCountry Mortgage, LLC

   Dec 2025 — Present · Williamsville, NY, US

   Social Media Manager at CrossCountry Mortgage, managing social strategy, content creation, and brand execution. Since starting full-time, I’ve driven views across three platforms in just my first week. I support loan officers with personal branding and content ideation while contributing to broader marketing and business development efforts.

Education

• Canisius University

  Pursuing Bachelor's Degree, Marketing

• Akron High School

  Regents Diploma