Belkis Barral

About Belkis Barral

Lead Digital Payment Solutions Team, Digital Solutions Strategy and execution for Tokenization and Authentication in the Latin America Region leading all new products to enhanced Digital Payment. Experience in Digital Payment as a leader and as a Subject Matter Expert with Deep payment industry experience. Skilled in Risk Management, Authentication, Digitalization, Electronic Payments, contactless, Contact, EMV standards for Tokenization, Strong Payment Systems know-how, criptography skills and Expert In Payment Card Industry and Data Security Standard (PCI DSS). Robust business development and strategy skills with a Master of Business Administration (M.B.A.) focused in Business Administration and Management and Masters in Robotic and Electronics

Experience

1. Sr Director Digital Products Head of Tokenization

   Visa

   Oct 2017 — Present · Miami, FL, US

   Digital project division, serving LATAM and Caribbean countries, spearheading initiatives to enhance the digitalization in the region. Managed Revenues and comprehensive Go-To-Market plans.• Designed, socialized and implemented digital solutions product strategy for several Products and platforms that increased revenues and exceeded annual goals by 130%.• Executed improvements in token efficiency and productivity. Execute Strategy to shift enabled a massive move towards achieving a high Client Present Value (PV) for tokenization, accelerating the scaling of issuer capabilities.• Directed a high-performance team of professionals, provided leadership, mentorship, enhanced team performance and productivity.• Constructed strong relationships with clients and partners, facilitating successful product implementation and ongoing feedback collection for product evolution and co-creation.• Led Visa Ready program and partnership commercial relations withal participating partners, supporting digital product development by certifying a big amount of partners in the past 6 years.• Deployed tokenization payment capabilities, contributing to the creation millions of new digital credentials across the region, laying the foundation for a healthy payment ecosystem and better Digital Payment experiences.• Collaboratively developed strategic Minimum Viable Product (MVP) and roll-out. Established Key Performance Indicators (KPIs) and executed the Go-to-Market plan for tokenization platform deployment which led to high token adoption.• Lead Click to Pay strategy on the issuer, acceptance and partnership side.

Education

• American InterContinental University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2003 — 2005

• Brno University of Technology

  Master’s Degree, Mechatronics, Robotics, and Automation Engineering

  1988 — 1989

• Havana University .CUJAE

  Engineer, Electronic and Computer Engineer

  1984 — 1989

Skills

• Business Strategy
• E-Payments
• Credit Cards
• Electronic Payments
• Payment Card Processing
• Management
• Leadership
• Cards
• Banking
• Risk Management
• Payment Industry
• Payment Systems
• Financial Services
• Debit Cards
• Strategy
• Mobile Payments
• Payments
• Pci Dss