Belinda Reiser
Experienced Consumer Insights Professional. Passionate about understanding how consumers make decisions and using insight to inform brand strategy and drive brand growth.
- Role
- Associate Director Market Insights at AbbVie
- Location
- Glen Ellyn, IL, US
- LinkedIn followers
- 500 followers
About Belinda Reiser
Experienced Consumer Insights Professional with client and supplier side experience across multiple product categories (including spirits, pet food, packaged meats, baby food and pharamaceticals). Passionate about using research to uncover true consumer insights to drive brand growth. Skilled communicator and relationship builder to ensure insights have maximum impact on brand teams.In addition to multiple roles in manufacturers including Nestle Purina, Smithfield Foods, Beam Suntory and Abbive) held several roles of increasing responsibility at Kantar (Research International) managing global research for multiple clients.Core Competencies:Strategic Planning I Consumer Insights Lead I Understanding Consumer Decision Making I Cross-Functional Collaboration I Relationship Building I Branding I Leading TeamsFunctional Competencies:Qualitative Research (including focus group moderation and ethnographies) I Segmentation I Demand Spaces I Innovation I Consumer Journey I Packaging and Visual Identity I Communications and Messaging I Marketing Mix Modeling I Sensory Testing I Brand Equity Tracking
Experience
Associate Director Market Insights
Sep 2021 — Present
Education
Aston University
BSc, Marketing/Marketing Research
Skills
- Customer Insight
- Qualitative Research
- Ethnography
- Analysis
- Marketing Research
- Quantitative Research
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