Belén Iturrioz Campo

WORK HISTORY

EDUCATION

SKILLS

ABOUT BELÉN ITURRIOZ CAMPO

Highly versatile Visual & Digital Design Specialist dedicated to driving strategic brand consistency and performance across complex, high-volume, multi-brand environments. I don\'t just design; I act as the central visual coordinator and implementation expert, ensuring complex brand identities are executed flawlessly across multiple independent business units.Currently, I oversee the Visual Strategy, Design Execution, and Asset Coordination for 10+ entirely independent global business units within Modaxo Europe.My primary value lies in translating sophisticated business and marketing requirements into high-impact, user-centric digital experiences. A key aspect of my role is coordinating all necessary visual identity elements with multiple brand stakeholders to guarantee end-to-end project integrity and strict adherence to each unique visual guideline- Creative Execution & Web Design Mastery: End-to-end design and optimisation of user-centric websites, using WordPress and Adobe Creative Suite to produce high-quality, scalable visual assets that maintain brand integrity across diverse portfolios- Implementation Management & Project Coordination: Managing the digital implementation of large-scale projects, including major brand refreshes and asset production. My focus is coordinating assets and execution plans to ensure seamless delivery while ensuring strict adherence to brand guidelines- Performance Insight & Consultation: Development and deployment of a strategic visual assessment framework across all BUs. I provide specialised, data-driven reports and one-on-one consultation to Marketing Managers on digital best practices and design impact.I hold a Master’s in International Marketing (Distinction & Course Tutor\'s Prize) and possess key certifications (Web Design, UX/UI/Figma). I thrive in dynamic, collaborative teams, applying a passion for creative solutions to complex business problems.