Belbi Pashaj

About Belbi Pashaj

Dynamic Omnichannel Marketing Leader with multiple years of experience in sales, trade marketing, account management, and brand promotions within the beverage industry. Proven track record of creating and executing promotional programs, managing budgets, and driving brand advocacy. Adept at analyzing sales impact and collaborating cross-functionally to ensure brand equity and maximize ROI.

Experience

1. Sr Director - Customer Marketing- at Constellation Brands

   Constellation Brands

   May 2016 — Present · Chicago, IL, US

   Responsible for strategy development and strategic direction for Trade Marketing platforms across all Constellation Beer brands; this includes directing teams and agencies in programming plans and consumer engagement throughout the path to purchase; ensures trade strategy aligns and accentuates individual brand strategies. Focus on the building of brand equity and consumer emotional benefits to the brands2. Maintains oversight of below the line promotional agencies; directs and coordinates with agency account VPs in the education, exploration, and progressive adoption of consumer activation platforms; provides ongoing direction and insight into agency evaluation and selection through leading of the account review process and evaluation of competitive agencies capabilities3. Maintains active role in the industry trade organizations; identifies opportunities for team members to expand knowledge and cross functional opportunities and elevate their leadership against CPG peers4. Maintains open communication with Division Sales VPs, GMs and select wholesaler management to encourage identification and sharing of opportunities within the trade against multiple consumer segments; coordinates team with cross functional units to ensure shared knowledge and development of strategic platforms5. Directs the IMC process across all multi-agency programming including strategy, ideation and development in association with brand leads; leads the below-the-line agencies in the development of trade led programming and corresponding platforms in support of thematic time periods6. Establishes positive relationships with key suppliers/vendors and promotes an innovative approach to identifying the white space and consumer platforms available to elevate the brand communication against our target consumers7. Directs Trade Marketing team in the ongoing refinement of wholesaler tools in support of ordering, budget and graphic management to raise brand awareness at retail

Education

• Loyola University Chicago

  Political Science

  2004 — 2008

• Loyola University Chicago

  Political Science

Skills

• Nielsen Data
• Management
• Marketing
• Sales Management
• Alcoholic Beverages
• Event Planning
• Beer
• Beverage Industry
• Time Management
• Budget Management
• Key Account Development
• Italian Languages
• Program Management
• Advertising
• Wine
• Competitive Pricing
• Account Management
• Trade Marketing
• Merchandising
• Spirits
• Budgets
• Brand Management
• Marketing Strategy
• Strategic Selling
• Brand Development
• Selling
• Customer Service
• Pricing
• Sales
• Event Management
• Key Account Management
• Market Planning
• Retail