Bei Zhang
AI Builder | Growth | Data
- Role
- Group Head of Marketing at Shanda Group
- Location
- Redwood City, CA, US
- LinkedIn followers
- 500 followers
About Bei Zhang
An accomplished growth leader with expertise in data science and a passion for creating value through the latest technology- Skilled in marketing and growth strategies for both B2C and B2B businesses, with knowledge in various areas such as marketing tech stack, user acquisition, funnel analysis, monetization, retention, segmentation, lead score, direct mail, paid search, paid social, web analytics, SEO & content marketing, media mix modeling, and multi-channel attribution- Possesses extensive hands-on experience in data science, including data processing using SQL/Scala, data visualization using various tools, data API processes, A/B testing, and statistical/machine learning models using R/Python (supervised and unsupervised learning, time series, neural network, causal impact, and more)- Product management experience in user journey optimization, conversion rate optimization, and product A/B testing- Strong skills in people management, cross-functional project management, process engineering, talent recruiting and retention, as well as exceptional communication, presentation, influence, negotiation, teamwork, and leadership.
Experience
Group Head of Marketing
Jan 2026 — Present · Woodside, CA, US
Product launch and GTM for Shanda portfolio products: Miromind, Evermind, Tanka, Relay, etc.
Education
NYU Stern School of Business
Master of Business Administration (M.B.A.), Finance/Marketing/Management
University of Rochester
M.S., Materials Science
University of Science and Technology of China
BS, Materials Science
Skills
- Valuation
- Business Analysis
- Predictive Modeling
- Business Intelligence
- Customer Insight
- Statistics
- Statistical Modeling
- Project Management
- Sas
- Analytical Skills
- Data Analysis
- Segmentation
- Python
- Leadership
- Management
- Strategy
- Analysis
- Predictive Analytics
- Mixed Media
- Decision Trees
- Quantitative Analytics
- Machine Learning
- Direct Marketing
- R
- Attribution
- Sql
- Project Planning
- Digital Marketing
- Data Mining
- Analytics
- Marketing Strategy
- Design of Experiments
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