Andrew Behrend
Fractional Head of Marketing Technology & Data Strategy @Quantum Data Science
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WORK HISTORY
Fractional Head of Marketing Technology & Data Strategy @Quantum Data Science
I help organizations use data and technology to deliver personalized customer experiences at scale. As a fractional marketing technology and operations leader, I partner with growing and transforming organizations to simplify their MarTech ecosystems, unify customer data, and enable efficient, insight-driven execution across channels.With over 25 years of experience across financial services, loyalty and insurance, I’ve led large-scale platform consolidations, unified customer data across business units, and built high-performing shared services teams. My approach blends strategy with hands-on delivery from roadmap design and vendor negotiations to campaign automation, data governance, and analytics integration.Typical engagements include- MarTech & Marketing Operations Audits - Assessing platforms, processes, data flows, and organizational design to identify simplification and modernization opportunities- Platform Consolidation & Integration Roadmaps - Guiding organizations through transitions to unified marketing automation, CRM, MAP and analytics ecosystems- Segmentation, Analytics & Measurement Frameworks - Building performance measurement frameworks, attribution models, audience segmentation, and insight engines that drive measurable growth- Shared Services & Operating Model Design - Creating scalable MarTech and analytics functions, including governance, prioritization models, and cross-functional ways of workingI work best with organizations that are scaling quickly, managing complex data environments, or transforming outdated marketing ecosystems, helping them shift from channel-centric execution to unified, personalized customer experiences.
EDUCATION
McMaster University
Bachelor of Science (B. Sc.), Psychology
SKILLS
ABOUT ANDREW BEHREND
An innovative Marketing Operations Leader with 20+ years of expertise in end-to-end data management for analytics, business intelligence and multi-channel digital marketing. Known for bridging the gap between business and technology to build and manage systems that transform customer data into insight and marketing action, enabling companies to make better, more informed decisions and improve their business processes. An open, honest and direct leader of teams, who creates followership and collaboration by treating people with respect and leveraging their unique talents. Quietly delivers successful and sustainable solutions. Please feel free to reach out to me at a••••••••@me.comAreas of Expertise: Customer Centric Marketing Strategy | Team Development & Leadership | Customer Relationship Management (CRM)| Customer Life Cycle Management | OMNI Channel Marketing | Digital Strategy & Transformation | Campaign Management, Development & Execution | Financial Services | Product Management | Martech & Marketing Automation | Loyalty Management | Analytics & Reporting | Customer Lifetime Value (CLV / LTV)| SOW & Contract Development | Project Management (SDLC, PMLC, Lean/Agile)| Data Management & Governance | Business Intelligence | Application Ownership | SQL #opentowork #ono
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