Monalisa Behera
Senior Analyst | CRM, Adobe Analytics, AEM | Carelon – Elevance Health
- Role
- Senior Analyst, Crm Marketing Technology at Elevance Health
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Monalisa Behera
Senior Analyst – CRM Marketing Technology & Omni-Channel Strategy Enablement within the Consumer Experience Office, Health Services Platform at Carelon (Elevance Health).Digital marketing professional with 6 years of experience in website strategy, paid campaigns, technical SEO, analytics, and AI-driven optimization.Focused on conversion rate optimization, attribution-led omnichannel campaigns, and scalable growth that maximizes engagement and retention.
Experience
Senior Analyst, Crm Marketing Technology
Apr 2025 — Present · Bengaluru, IN
Contributed to web strategy for Elevance Health’s public websites, aligning UX with business goals.Managed Adobe Analytics dashboards to support performance reporting and cross-channel insights.Conducted technical SEO audits using Conductor, SEMrush, and Screaming Frog to improve crawlability and visibility.Executed keyword research and SEO-driven content strategies to capture demand from paid media and boost share of voice in competitive searches.Analyze user behavior, search trends, and performance data to guide content optimization while maintaining data privacy compliance.Worked on AEM landing pages, microsites, and assisted with DPAIO resource coordination.Supported omnichannel operations including TFN tracking, Salesforce CRM reporting, ticket workflows, and budgets.Helped deploy AEO/GEO strategies to improve AI-based search visibility (ChatGPT, Google AI Overview).
Education
Sambalpur University
Bachelor's degree, Mathematics and Computer Science
2012 — 2015
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