Behdad Barati
Web and Digital Measurement Strategist @Cyberlitix Technologies Inc
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WORK HISTORY
Web and Digital Measurement Strategist @Cyberlitix Technologies Inc
Leading Web and Digital Analytics programs and projects in private sector among various industries such as Online Retail, Media, and Services, and BC’s government organizations* Educate stakeholders and decision makers in online businesses to incorporate most effective Analytics frameworks into business and shift organization’s culture toward best use of web and digital data for business decision making* Working closely with cross functional teams to elicit analytics requirements, define target values for successful online presence, and identify Key Performance Indicators (KPIs)* Lead driving core insights by setting up web measurement process model, develop web data collection standards and procedures, and implement and test analytics tools, to ensure acquiring timely and high granular data for web analysis* Assist marketing teams to measure effectiveness of online and offline marketing channels, discover underperforming initiatives and work with the teams to figure out areas for improvement* Model, visualize, and contextualize web data, run A/B and Multivariate testing to identify usability issues, and work with content developers and web designers to improvements user experience and engagements on digital properties* Create holistic dashboards by pulling and blending data from different data sources and websites, extract actionable information and present to decision makers
EDUCATION
Iran University of Science and Technology
BSee
Google Analytics Academy
Web Analytics Practitioner
SKILLS
ABOUT BEHDAD BARATI
I increase visibility to online existence of medium and large businesses and help them…
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